The Bluffs at Mesa Oaks is an 81-lot middle market subdivision. The project theme is a California Cottage Collection. There are six plan types ranging from 2,150 sq.ft. to 3,500 sq.ft. with three exterior elevation concepts each. The target market was first time buyers, small family, move up families, and empty nesters. This project received national design recognition from the Pacific Coast Builders Conference. The three-phase project was a marketing success with rapid sales and profits.